Finding untapped niches is hard. Competition is fierce, and the saturation of mainstream products means fewer margins and harder customer acquisition. But here's the thing: you don't need luck to find untapped niches. You need the right tools and strategy. Competitor tracking tools give you a window into what's working, what's not, and more importantly, where the gaps are. 

By analyzing competitor tracking tools data, you can spot emerging niches before they become crowded, understand exactly what buyers want, and position your store to capture demand before others do. This guide walks you through how to use competitor tracking tools to identify those hidden opportunities that can set your dropshipping business apart.

What Are Competitor Tracking Tools?

Competitor tracking tools are software platforms that monitor, analyze, and report on your competitors' business activities. They help you understand what products competitors sell, how they price items, which ads they run, how customers respond to their marketing, and where they source inventory. Instead of manually checking competitor websites or scrolling through social media ads, competitor tracking tools automate this process and deliver insights directly to you.

These tools aggregate data from multiple sources like social media platforms, store listings, ads networks, and product databases. When you use competitor tracking tools, you're essentially getting a birds-eye view of your entire competitive landscape. You can see trending products across stores, track how long certain items remain popular, measure competitor traffic and sales patterns, and identify gaps in the market no one else is filling.

The data competitor tracking tools provide helps you make smarter decisions about which products to stock, how to price them, what marketing angles to use, and which niches are worth entering. Rather than guessing or following trends you see on Reddit or TikTok, you're working with real data from competitor tracking tools that shows exactly what's selling and why.

Best Untapped Niches in 2025

Before diving into how to find niches using competitor tracking tools, let's look at some niches that are currently underserved. These examples show the types of opportunities you should be hunting for when using competitor tracking tools:

Pet Care and Specialty Products

Pet owners spend heavily on their animals, and many are willing to pay premium prices for quality items. Think beyond basic dog toys and cat food. Look for niche pet products like elevated water bowls, pet waste management solutions, interactive puzzle feeders, pet travel gear, and orthopedic pet bedding. When you run these through competitor tracking tools, you'll notice far fewer stores competing in specific subcategories compared to general pet supplies.

Home Office and Remote Work Setups

As more people work from home permanently, demand for home office solutions continues climbing. Specific areas like cable management systems, standing desk accessories, ergonomic chair add-ons, lighting solutions for video calls, and sound-dampening panels are less saturated than general office furniture. Competitor tracking tools show that while desks and chairs have heavy competition, these supporting products have room for growth.

Niche Sports and Hobby Equipment

Sports enthusiasts often seek specialized gear for their specific activities. Urban gardening supplies, indoor rock climbing holds, drone racing parts, vintage vinyl record storage, board game organizers, and hobby-specific tool sets represent pockets of demand. Most competitors focus on mainstream sports gear, leaving these niches underserved.

Sustainable and Eco-Friendly Alternatives

Environmental consciousness continues growing, particularly among younger shoppers. Bamboo kitchen utensils, reusable food storage containers, eco-friendly laundry products, sustainable fashion accessories, and plastic-free personal care items are gaining traction. Competitor tracking tools reveal that while eco-friendly searches are increasing, the actual number of stores offering these products remains limited.

Kitchen Gadgets and Food Preparation Tools

Food preparation is a daily activity, which means consistent demand. Niche kitchen gadgets like spiralizers, air fryer accessories, dehydrator trays, sous vide containers, and specialty cutting boards appeal to cooking enthusiasts. These subcategories see less direct competition than general kitchen gadgets when analyzed through competitor tracking tools.

Seasonal and Holiday-Specific Items

Beyond generic holiday decorations, demand exists for specific themed items. Think AI-generated holiday cards, personalized ornaments, themed table settings, seasonal weighted blankets, and holiday-specific pet toys. Competitor tracking tools show spikes in demand around holidays with fewer competitors prepared specifically for those moments.

Smart Home Accessories and Gadgets

Smart home adoption is rising, but accessories remain fragmented. Smart home hub organizers, device charging stations, voice assistant stands, smart home lighting accessories, and automation bundles attract tech-savvy shoppers. These tech products haven't reached saturation levels comparable to general electronics.

Wellness and Self-Care Products

Beyond standard beauty products, wellness items like meditation cushions, aromatherapy diffusers, weighted blankets, tea infusers, and self-care subscription boxes fill a growing market. Competitor tracking tools often reveal that while interest is high, competitor density in specific subcategories remains manageable.

Niche Fashion and Apparel

Rather than generic clothing, look for underserved segments like tall sizing, petite sizing, plus-size activewear, professional clothing for specific jobs, and fashion for people with disabilities. Competitor tracking tools show these segments have less competition than mainstream fashion categories.

Pet-Owner Lifestyle Products

Beyond pet care itself, products that enhance the lifestyle of pet owners represent opportunity. Pet-themed home decor, pet parent apparel, pet-themed stationery, and pet-themed kitchen items attract passionate pet owners. Competitor tracking tools show these cross-category niches often have lower saturation than traditional pet product categories.

How to Identify Untapped Niches with Competitor Tracking Tools

The real power comes when you actively use competitor tracking tools to hunt for niches. Here's how to identify untapped niches with them:

Start with Broad Markets

Begin by using competitor tracking tools to analyze large market categories like home decor, pet supplies, sports equipment, or wellness. Don't zoom into specific products yet. Instead, look at how many stores and competitors exist in each major category, what's trending, and which subcategories show growth.

Dig Into Competitor Product Catalogs

Use competitor tracking tools to access competitor product listings. Look for products that are being sold but don't have massive competition. If a competitor tracking tools shows a product with just a handful of stores selling it but steady demand, that's your signal. You've found a potential niche.

Analyze Pricing Strategies

Competitor tracking tools let you see how rivals price items. High prices with low competition often signal either a niche with loyal, willing buyers or a niche where most sellers are simply overcharging. Low prices with decent traffic might mean the niche is competitive but not saturated. Gaps in the pricing ladder—where no one offers a mid-range option—reveal opportunities.

Track Ad Spend and Marketing Angle

Many competitor tracking tools include ad spying capabilities. Check which competitors are running ads, how long campaigns run, what marketing angles they use, and which platforms they advertise on. If a competitor is heavily advertising a specific product, it might be validating demand. If someone just launched an ad campaign for an unusual product, they might have found something before it becomes mainstream.

Look for Comments and Customer Feedback

Some competitor tracking tools aggregate customer reviews and comments. Search for patterns in what customers praise or complain about. If reviews reveal a gap—"I wish this came in X size" or "I need this but with Y feature"—you've found a positioning opportunity. Use competitor tracking tools to monitor these feedback patterns across multiple stores.

Identify Seasonal Opportunities

Competitor tracking tools often track data across months and years. Use this historical data to find seasonal niches. Maybe inflatable pools for dogs spike in summer, or heated pet beds grow in winter. If competitor tracking tools show demand rising but competitor inventory doesn't adjust quickly, you can move faster and capture that demand.

Cross-Reference Multiple Data Sources

Don't rely on a single competitor tracking tools analysis. Use multiple platforms to verify findings. If competitor tracking tools on platform A show an opportunity, confirm it exists on platform B. This reduces the risk of following false signals. Good data beats instinct.

Monitor Emerging Platforms and Marketplaces

Competitor tracking tools that track emerging platforms like TikTok Shop or newer Shopify niches sometimes reveal earlier opportunities than established channels. Use competitor tracking tools to monitor where competitors are selling, then prioritize channels with less saturation.

The 4 Ps of Competitor Analysis

When using competitor tracking tools, structure your analysis around these four key areas:

Product

What are competitors actually selling? Which products get the most listings? Which get repeat mentions across stores? Competitor tracking tools make this visible. Look for product gaps—items customers want but few stores offer. Also note which product variations succeed most. If competitor tracking tools show blue widgets outselling red ones, or size L outselling size M, use that data.

Price

How do successful competitors price items? Are they discounting heavily or maintaining higher margins? Competitor tracking tools reveal pricing tiers and strategies. Use this to find your positioning. Maybe competitor tracking tools shows everyone charges $19.99, but research indicates customers would pay $24.99 for a premium version. That's an opportunity.

Place

Where are competitors selling? Some use only Shopify, others use Amazon plus their own store, others rely on social commerce. Competitor tracking tools can show distribution strategies. If competitor tracking tools reveals most sellers focus on Shopify, while TikTok Shop remains underexploited, you know where to focus.

Promotion

How do competitors market their products? Which marketing channels work best? Competitor tracking tools with ad spying show which platforms, ad types, and messaging resonate. If competitor tracking tools reveals everyone uses Facebook ads but no one uses Pinterest, you might find cheaper customer acquisition there.

How to Get Started with Tracking Your Competitors

Ready to start using competitor tracking tools? Follow these steps to begin your search for untapped niches.

Step 1: Select the Right Competitor Tracking Tools

Different competitor tracking tools focus on different platforms and data types. Some excel at product data, others at ad intelligence, others at store analytics. Choose based on what you need. If you're focused on Shopify stores, pick competitor tracking tools optimized for that platform.

Step 2: Identify Your Initial Competitors

Don't just pick random competitors. Start with stores that already operate in your target niche or stores whose business model appeals to you. If you want to sell dropshipping products in the pet niche, find 5-10 successful pet stores and add them to your competitor tracking tools dashboard.

Step 3: Set Up Alerts and Monitoring

Most competitor tracking tools offer alerts for new products, price changes, or campaign launches. Configure these alerts so you're automatically notified when competitors make significant moves. This keeps you reactive rather than proactive.

Step 4: Establish Baseline Metrics

Document current competitor performance. How many products do they carry? What's their average price? How many ads are they running? This baseline helps you notice meaningful changes over time. Use competitor tracking tools to export this data for reference.

Step 5: Conduct Weekly Reviews

Don't just set up competitor tracking tools and forget them. Review data weekly. Spend 30 minutes analyzing what changed, what's new, and what insights emerged. This habit ensures you catch opportunities early.

Step 6: Build a Niche Opportunity Pipeline

As competitor tracking tools surfaces opportunities, document them. Create a simple spreadsheet noting the niche, why it looks promising, current competitor activity, and your planned approach. This pipeline becomes your product research roadmap.

Step 7: Validate Before Committing

Just because competitor tracking tools identifies an opportunity doesn't mean it's right for you. Validate assumptions by ordering sample products, checking if suppliers are reliable, testing marketing messages, and confirming demand through research. Use competitor tracking tools data as a starting point, not final confirmation.

Top Competitor Tracking Tools in 2025

Multiple competitor tracking tools exist, each with different strengths. Here's what's available to help with your niche hunting.

1. Dropshiptool.io 

Dropshiptool.io offers three key solutions for competitor tracking. The Sales Tracker monitors live Shopify store sales, allowing you to track any competitor's revenue, best-selling products, and store strategy over time. The Competitor Research tool provides access to millions of product listings with filters for supplier information, market positioning, and untapped market opportunities. The Ad Spy Tool analyzes millions of Facebook, TikTok, and Instagram ads, showing engagement metrics, copy angles, and performance data. Dropshiptool offers a 7-day free trial for new users.

2. Alidrop

Alidrop helps identify untapped dropshipping niches by showing product performance. You can import products with one-click and dropship across AliExpress, Alibaba, Temu, and other Chinese suppliers. The platform includes AI-driven niche recommendations and tracks which products are trending in specific markets. You get fresh live data that is updated live daily. Alidrop also offers custom branding options and 24/7 VIP customer support. 

3. SEMRUSH

While broader than just competitor tracking tools for e-commerce, SEMRUSH provides keyword research, ad intelligence, and market analysis. It's valuable for understanding search intent and market demand before committing to a niche. SEMRUSH helps you boost your online visibility and helps you identify untapped niches.

4. Brand24

Brand24 monitors mentions of competitors across the web, including social media, forums, and blogs. This helps identify emerging niches based on what people actually discuss online, not just what's sold. You can use it for sentiment analysis and it also identifies good influencers for you. Its AI insights and reports are helpful.

5. Contentsquare

Contentsquare analyzes competitor store experiences and user behavior. Understanding how competitors structure stores and optimize conversion helps you do the same for your niche. 

Contentsquare offers key benchmarks which you can use to compare digital experience metrics like conversion and bounce rates. You understand market trends better, identify performance gaps, and can analyze how your conversion rates stack up against revenues based on your price positioning with competitors.

6. Qualtrics XM

Qualtrics XM provides customer experience insights. By understanding what customers value about competitor products and stores, you can position your niche offering to address gaps.

Its various Experience Management solutions like XM Benchmarks and BrandXM™ are helpful with competitor tracking. You can track brand perception, awareness, and sentiment against competitors. You get both qualitative and quantitative data. It can also pull data from external sources and provides social listening tools like Brandwatch to provide holistic views of your competitive landscape.

Turning Competitor Data Into Niche Opportunity

Finding a niche with competitor tracking tools is just the start. The real work comes next. Once competitor tracking tools identify an opportunity, you need to validate it.

Check if the niche sustains demand year-round or if it's seasonal. Verify suppliers can deliver products reliably at the volumes you need. Confirm you can source products cheaper than competitors to maintain profit margins. Test marketing messages to see if customers respond. Run small ads before scaling. Use competitor tracking tools throughout this process to watch for competitors entering your space.

The advantage of using competitor tracking tools to find niches is timing. You're entering based on data, not guesswork. You see what's working before it becomes obvious. You understand customer expectations from competitor tracking tools data before launching. You know which marketing angles work because competitor tracking tools show which ads get engagement.

Conclusion

Untapped niches exist everywhere, but finding them requires more than browsing social media. Competitor tracking tools make niche hunting systematic and data-driven. By monitoring competitor products, pricing, ads, and sales patterns using competitor tracking tools, you spot opportunities early. Start by selecting the right competitor tracking tools for your needs, adding your initial competitors to monitor, and reviewing data regularly. 

Use the insights from competitor tracking tools to validate potential niches before investing inventory and marketing budget. In a crowded e-commerce landscape, competitor tracking tools become your edge. You can use Dropshiptool for competitor tracking today.